Golf and Geometry
In the March, 2007, issue of Golf, the first Nike Golf ad reads: "Creating Golf's Highest Moment of Inertia. Or: How We Came to Love Geometry." The authors are three professional golfers: Justin Leonard, K.J. Choi, and Stewart Cink.
Continuing to quote from the first paragraph of the ad: "Math is hard. We don't mind telling you we like to avoid it at all costs. That is until recently, when the guys at Nike Golf came to us with some new geometry...and suddenly our feelings have changed. To understand why, let's begin where they did. The square."
Bsically, the "square geometry" underlies the redesign of the SasQuatch driver into the new SQ SUMO driver, which allows for a deeper center of gravity and maximizes the moment of inertia.
Now, I am disturbed by the opening message about math in this ad...but must admit that the ad offers much to discuss relative to ideas usually taught in a calculus course. So, I guess I will groan at the bad and make use of the good.
Source: Thanks Doug P. (Sedro-Woolley) for passing on this ad