I don't want to preach to the converted, I want to capture the people who say they hate maths. I see people like that as a challenge. Once you show them it's not a load of boring multiplication and long division, you can say it has beauty and aesthetics and excitement and drama and emotion. Those are the things I think might turn people on.
Marcus du Sautoy
British number theorist
Statement when named Professor
for the Public Understanding of Science