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I don't want to preach to the converted, I want to capture the people who say they hate maths. I see people like that as a challenge. Once you show them it's not a load of boring multiplication and long division, you can say it has beauty and aesthetics and excitement and drama and emotion. Those are the things I think might turn people on.

Marcus du Sautoy
British number theorist
Statement when named Professor
for the Public Understanding of Science
October, 2008