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Are These In Your Stock Portfolio?

Consider these "global brands," presented in alphabetical order:

  • Coca-Cola
  • Disney
  • General Electric
  • IBM
  • Intel
  • McDonalds
  • Mercedes
  • Microsoft
  • Nokia
  • Toyota
According to Interbrand, a brand consultant, the value of a brand reflects its profitability as well as its potential for growth.

Task 1: Order these brands according to their brand value in dollars. The following general categories (with dollar amounts in 2008) by Interbrand may help:
No. 1: (Beverage/food) $67,000,000,000
No. 2: (Technology) $59,962,000,000
No. 3: (Technology) $56,201,000,000
No. 4: (Technology) $48,907,000,000
No. 5: (Technology) $32,319,000,000
No. 6: (Technology) $30,131,000,000
No. 7: (Automotive) $27,941,000,000
No. 8: (Leisure) $27,848,000,000
No. 9: (Beverage/Food) $27,501,000,000
No. 10: (Automotive) $21,795,000,000

Task 2: Search out brands that may now be in the Top 10. For example, would/should Apple be there...remember, these are global brands?

Source: Adapted from R. Ash's Top 10 of Everything: 2008